>[19.out.05] Trademarks - Dispute forces Google to rebrand Gmail in UK

Source: Financial TimesGoogle is to change the name of its Gmail service in the UK following a dispute with a company that claimed trademark rights to the name.

The decision, along with a similar switch in Germany following an adverse court ruling there, will leave Google supporting a different brand for its email service in two of the biggest European economies.

Independent International Investment Research, a small Aim-listed UK company that supplies financial research, had argued that the Google service infringes on the trademark of its own G-Mail service in some 80 countries. The company also said that an independent assessment had valued its rights in the name at £25m-£34m.

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