>[17.Aug.09] Trademarks – Madrid Agreement under discussion
Source: INPI/BR [Adapted]

The discussions about the convenience of Brazil’s adhesion to the Madrid Agreement are in a quite developed state and this would be the ideal moment for the approval of the proposal, which will be now forwarded to Congress. This is the perception that resulted from the debates that took place, on 11.Aug.2009, in the House of Deputies, between specialists, parliamentarians and industry representatives about the agreement that facilitates the registration of trademarks in other countries.

According to the sub director-general of the World Intellectual Property Organization (WIPO), Brazil is the fifth country in number of trademark registrations, being only behind China, United States, Japan and Korea. Nonetheless, the country is still not a signatory of the Madrid Agreement.

The importance of this international trademark registration application system for Brazilian exports was highlighted by the secretary of Industrial Technology of the Ministry of Development, Industry and Foreign Trade (MDIC), and by the business manager of the Brazilian Trade and Investment Promotion Agency (APEX), for whom a more expressive international presence of Brazilian trademarks will represent a great advance for the national economy.


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