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>[08.Mar.11] Trademarks – WIPO launches new on-line tool to facilitate brand searches
Source: INPI/BR [Adapted]

A new on-line tool launched by World Intellectual Property Organization (WIPO) on 08.Mar.2011 will make it easier to search over 640,000 records relating to internationally protected trademarks, appellations of origin and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations.

“The Global Brand Database is a centralized search facility which will greatly facilitate searching hundreds of thousands of records containing brand-related information,” said WIPO Director General. “This is an important part of WIPO’s efforts to facilitate access to such valuable assets and reflects the Organization’s commitment to narrowing the global knowledge gap by improving access to and use of IP information”, added the Director. The Global Brand Database allows free of charge, simultaneous brand-related searches across multiple collections.

At present, the Global Brand Database search interface allows users to access three WIPO databases – international trademarks registered under the Madrid system; appellations of origin registered under the Lisbon system; and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations protected under Article 6ter of the Paris Convention – by means of one simple, user-friendly screen.

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